5 Ways Marketers are Using Contextual Advertising To Reach Their Audience
Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional…
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How Sports Sponsorships Can Empower Youth Sports
Sports are a foundation for healthy living, teamwork, grit, and life lessons in many forms. Most adults have memories of their first time stepping onto a soccer field or shooting…
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Five Hospital Marketing Ideas To Connect Your Organization to its Community
Hospitals and healthcare organizations are constantly searching for innovative ways to connect with their local communities. Coming up with creative and unique marketing ideas to connect your healthcare organization to…
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Sponsorship Showdown: Alternative Sports vs. Traditional Sports
Brands are faced with many decisions when it comes to sports sponsorships, but more than ever before, they are evaluating if investing in traditional sports like football and basketball will…
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Sports Fandom is Changing – Your Sports Sponsorships Should Too
Global sports participation and viewership have exploded in recent years. The professional sports industry is a multi-billion dollar business that continues to grow year after year. Fans are eager and…
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How e.l.f. Built A Culturally Relevant Sports Sponsorship Strategy: 5 Tips for Success
We gathered a star cast of panelists for a webinar to discuss the bold and creative vision behind e.l.f. Beauty’s sports sponsorship strategy. The webinar featured: Patrick O’Keefe – VP,…
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5 Essential Tips To A Successful Sports Marketing Campaign
A successful sports marketing campaign can make the difference for brands looking to stand out and connect with their audience. The sports marketing landscape spans a wide array of areas,…
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How Brands Are Getting Creative Around The Super Bowl
Although only two teams compete for the Super Bowl, many brands have the opportunity to win big. Leading up to the big game, brands are going head-to-head for consumers’ attention….
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4 Successful Examples of Unconventional Sports Sponsorship Campaigns
Sports sponsorships are a marriage between a brand and a sporting event or organization. This can take shape in many ways, from logo placements on jerseys to digital experiences in…
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